Unlike inbound call centers, outbound call centers make more calls than they answer. Their main focus is on reaching customers and potential customers, making sales, and getting the word out about the company.
Employees in these call centers usually work from lists of current or potential customers. This allows them to make sales and cold calls and spend time helping clients improve their services.
Callensys can help you by initiating outbound calls and call your clients for miscellaneous inquiries or we could assist you to reach out to potential customers on your behalf, for example, to conduct sales talks. This form of dialog marketing is also known as telemarketing or telesales.
With the help of Callensys’ highly lucrative team, small, large, and medium-sized companies can find the right partner and strive for success being assisted by a team of qualified members ensuring both quality and also being able to perform their tasks in a timely manner.
Outbound call center services
In outbound call centers, sales representatives make phone calls primarily to reach and engage potential customers. Companies also use outbound call centers for market research. Agents may call customers who match their target customers to learn more about their needs and interests.
- Appointment setting
- Appointment setting is an important task in which a company makes a first impression on a potential customer through all means of communication, with the goal of getting that customer interested in meeting with a sales representative, ultimately leading to a valid deal and growth along the way.
- Market research
- Market research is mainly conducted by outbound call center agents to develop a better understanding of their customers and their competition. For example, market researchers conduct telephone surveys to determine the main pain points of their target audience, what products they currently use as solutions, and what they would like to see these solutions do better. With the results of market research, engineers can improve their product design, marketers can improve their messaging, and salespeople can develop more effective sales pitches.
- Cold Calls
- Cold calls are made to potential customers who were not expecting the contact. For them, this call is their first interaction with the company, for better or worse. Depending on the person receiving the call, this can create feelings of frustration and distrust on the part of the potential customer, making it more difficult to close the sale.
- Cold call outbound call center staff need a thick skin, as those who don’t appreciate the call often express their disapproval. However, for teams that can stick it out, there are some sales to be made.
- Warm Calls
- Warm calls, unlike cold calls, are the result of a previous interaction with the lead. Be it a referral, an interaction at a conference or meeting, or a previous call. Since the lead is expecting the call, these calls tend to be better received and therefore have a higher conversion rate.